If I only want keywords that are searched by people wanting to learn how to do something, I can simply click the “Know” intent and only keywords with that intent will show up. The tool can also automatically filter keyword suggestions by user intent. It’s built with AI so I can just select keyword topics and get a filtered keyword list that is relevant and ready to put into my video description and meta data. It gets its data directly from Google which would include searches where the searcher is intending to find a video. I personally use a keyword tool called Twinword Ideas. You can estimate pretty well with that data and also get traffic from the web too. Thus, all you really need are keyword tools that get actual search volume data directly from Google, the engine with the greatest market share. So this means that the traffic to your video includes not only YouTube, but also Google. We searched with the same keyword we did on YouTube and the videos there actually also show up here in the web search (not video search). This screenshot above shows the search engine result page (SERP) of Google. As almost all of our online sessions begin with the search engine search bar (especially in Chrome Browser if we use the multi-functional omnibox), search engines like Google will be getting a good chunk of those video queries too. However, this doesn’t mean that search data for Google Search is irrelevant. However, since the shutdown of YouTube’s own Keyword Tool in 2014, there really isn’t an official source. Knowing the popular keywords is one of the first things you should do, maybe even before you start recording. Of course quality is important for ranking, but relevance will put you in the right search result pages. Having the most searched keywords on YouTube related with your video will help you be found. The worst fear is spending hours on planning, recording, and editing your video, but in the end not having it found by your target audience. Knowing what keywords are being searched for can help you better title your precious videos.
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